Avoid a Google Mobile Ranking Demotion with responsive design

aeoncadamy mobile site  - iphoneSo Google just announced a new algorithm for search rankings that will actively demote sites that are not mobile friendly. The word “Mobilegeddon” is being bandied about.

This is because your users want a mobile site according to Google 75 % of consumers want a mobile friendly site, So its not just affecting your search rankings its loosing you business.

So what can you do to avoid being demoted by the google mobile ranking algorithm ?What can be done?

Check & Test
Pick up your smartphone and go to your website.

  • How long does it take to load? (over 3 seconds is too long)
  • Does it look good ( does the content scale well can you still read the text ?
    remarkably simple i know but you’d be surprised how many sites fail this test.
  • Is it easy to navigate ?
  • googles own mobile test : /webmasters/tools/mobile-friendly/

So what can be done?  If your site isn’t mobile friendly it was probably made several years ago anyhow and its time for an overhaul.

Responsive design

Responsive design is making a site that scales to fit any device so one site reshuffles and scales to fit smaller screens like smartphones and tablets. If your site is responsive and fast it will adhere to google’s new rules and avoid demotion.  It just takes some CSS and Javascript magic but its can be done and is remarkably easy. If your using WordPress most of the basic templates like twenty fourteen and twenty thirteen will scale to fit most standard devices so you don’t need to worry.

The image on the side is a WordPress site running a customized twenty forteen theme as seen on a mobile (Iphone) This did not take hours, just a few tests and a little code. Most of the sites I have made in the last 4 years have been responsive and optimized for mobiles.

Speed testing

We also like to speed test sites speed of loading is hugely important and will impact on whether your customers stay on your site or even get to it. Face it there is nothing more annoying or rage inducing than a slow site. Some of the tools we use are :

Some solutions to page speed are really quite simple they may include:

  • optimize all images
  • reduce garbage code (CSS and Javascript )
  • allow caching

If your worried about loosing Google rankings and loosing customers due to a  poor or no mobile site give us a call we are happy to help.