This is because your users want a mobile site according to Google 75 % of consumers want a mobile friendly site, So its not just affecting your search rankings its loosing you business.
So what can you do to avoid being demoted by the google mobile ranking algorithm ?What can be done?
Check & Test
Pick up your smartphone and go to your website.
- How long does it take to load? (over 3 seconds is too long)
- Does it look good ( does the content scale well can you still read the text ?
remarkably simple i know but you’d be surprised how many sites fail this test.
- Is it easy to navigate ?
- googles own mobile test : /webmasters/tools/mobile-friendly/
So what can be done? If your site isn’t mobile friendly it was probably made several years ago anyhow and its time for an overhaul.
The image on the side is a WordPress site running a customized twenty forteen theme as seen on a mobile (Iphone) This did not take hours, just a few tests and a little code. Most of the sites I have made in the last 4 years have been responsive and optimized for mobiles.
We also like to speed test sites speed of loading is hugely important and will impact on whether your customers stay on your site or even get to it. Face it there is nothing more annoying or rage inducing than a slow site. Some of the tools we use are :
- Google page speed test https://developers.google.com/speed/pagespeed/insights/
- Pingtom page speed test https://www.pingdom.com/
Some solutions to page speed are really quite simple they may include:
- optimize all images
- allow caching
If your worried about loosing Google rankings and loosing customers due to a poor or no mobile site give us a call we are happy to help.